At 50CAN, we’re big believers in the idea that you never stop learning. To us, the best way to learn in the world of advocacy is to share what you are trying to do as widely as possible.
The 50CAN Guide to Building Advocacy Campaigns: 2nd Edition does just that. This step-by-step guidebook shares what we’ve learned over the past 10 years and hundreds of advocacy campaigns and provides a roadmap to starting an advocacy movement in your community.
Download your copy of the 50CAN Guidebook now:
What you’re saying about The 50CAN Guide to Building Advocacy Campaigns:
"I’m so encouraged by the efforts of 50CAN to not only support local leaders in running advocacy campaigns, but to take the extra step of organizing everything they are learning and make it available to anyone for free. If you are looking to become a better education advocate for the kids in your community, this guidebook is one of the places to start.” - Dr. Howard Fuller, Institute for the Transformation of Learning
"Truly effective advocacy is rare in the world of K-12 education. Principled, effective advocacy is rarer still. And civil, principled, and effective advocacy is rarest of all. But it’s something that 50CAN has shown itself to be remarkably good at, and this valuable guide captures much of that know-how in concrete and useful language. This is an enormously helpful resource for parents, educators, community leaders and concerned citizens seeking to improve America’s schools.” - Frederick M. Hess, American Enterprise Institute
"50CAN is to be commended for creating a thoughtful guidebook that provides a range of useful information that can help advocates to make a difference.” - Jonah Edelman, Stand for Children
"This guidebook is a model of professionalism and humility. It demonstrates 50CAN's continuing commitment to getting better at the art of advocacy, and sharing its learning with others. If you consider yourself an education reformer, this is required reading." - Michael Petrilli, Thomas B. Fordham Institute
"Advocacy is hard work, but it's a little easier when you're not reinventing the wheel. Thankfully, 50CAN invented it for us. Now, let's roll." - Peter Cunningham, Education Post
"An essential template for developing and executing successful education policy reform campaigns. 50CAN's thoughtful guide takes you step-by-step through the process of clarifying your goals and choosing optimal strategies and tactics - keeping you ever mindful that enduring change requires openness, flexibility and ongoing effort in order to build trust within the communities we are working to improve." - Kara Milner, RI-CAN advisory board
"Logic would have us believe that teaching our children the knowledge and skills they need to succeed in school and life is enough to win hearts and minds. In some cases, logic holds, but in other circles, our collective movement needs to do more. 50CAN’s advocacy guidebook helps with some of those additional tools that help complete the necessary work we all must do to truly set all of our children up for great success in school and life." - Mike Feinberg, KIPP
"Educating and activating public school parents on behalf of their children and their schools is no simple task, but it's fundamentally important to students and communities. 50CAN has become a trusted expert at effective K-12 education advocacy, and this guide will be a valuable resource for the parents, educators and community leaders in cities and states across this country who are working every day to create high-quality educational opportunities for American children." - Marc Sternberg, Walton Family Foundation
"The 50CAN guide is the expression of years of engagement that can be trusted and relied on. It is an energizing force for any advocacy campaign!" - Michael Phillips, MarylandCAN advisory board